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  • eBook:More Than a Showroom

    More Than a Showroom

    Strategies for Winning Back Online Shoppers
    Daniel G. Bachrach; Jessica Ogilvie; Adam Rapp; Joe Calamusa IV
    978-1-137-55189-4
    2016
    Edition 1
    • Physical retail stores have been combatting the online onslaught for years, but recently the very asset that seeming brought them down (physical space) can become an advantage. Showrooming (looking at the physical item, then ordering it online elsewhere) can actually be an advantage if retailers understand this phenomenon and use it for their own strategic advantage. Best Buy launched a huge advertising campaign entitled: Your Ultimate Holiday Showroom to combat the negative showrooming aspect, and to drive customers into their stores. Target is trying their own strategies to bring people in, and to keep them there while checking online. This will be the first look at how showrooming strategies can be utilized from big global retailers to small mom and pop shops
    • This team of authors is a perfect Palgrave fit… academics who study and write papers on this topic who also have their own consulting and training group for the practitioner market. The 4 authors will utilize their connections in the practitioner world to market this book. The marketing plan below is a detailed look at how they will bring this book to market and how we can also look at getting books into the academic courses that teach retail strategies
    €70 €63
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