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  • Driving Sustainable Change in Your Organization
    Warren Shiver; Michael Perla
    978-1-137-54805-4
    2016
    Edition 1
    • For this book Warren and Michael interviewed nearly 30 CEOs and senior sales executives and conducted their own proprietary survey covering more than 100 sales organizations. In addition, the Symmetrics Group has spearheaded transformation initiatives for more than 25 organizations over the past six years. The authors' experience and research indicate that companies can transform their sales organization with a multifaceted, sustained approach to addressing all the key sales effectiveness drivers. There are both hard (quantitative) and soft (qualitative) elements to making it work. In Seven Steps to Sales Force Transformation the authors examine transformation across disciplines, as well as the human elements around the psychology of change
    • Founded in 2010 and recently recognized by Inc. Magazine as one of the fastest growing private companies in America (#1,043 on the 2014 list) Symmetrics Group has worked on sales organization transformations for companies including Choice Hotels, JDSU, Central Garden & Pet, Intercontinental Hotels Group and SunGard. Other Symmetrics clients include CenturyLink, Constellation Energy, Thomson Reuters, Danaher, T. Rowe Price and Equifax. The company's pr team will help promote the book to their impressive client list, as well as many other media outlets

    €90

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