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  • Transforming B2B Marketing to Meet the Needs of the Modern Buyer
    Carlos Hidalgo
    978-1-137-52680-9
    2015
    Edition 1
    • In today's digital world everything on the internet or in social media is content, yet it comes from so many places within a company or organization that it is difficult to keep consistent and the end customer receives multiple messages from 1 place
    • This book looks at content holistically so that the messages being put out in there has strategic and meaningful impact
    • Albee has the experience to look at this holistically and is able to guide organizations through crafting a strategy for their content and their messaging

    €100

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