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  • How Digital Initiatives Can Reshape the Enterprise and Drive Business Results
    D. Giannetto
    978-1-137-41040-5
    2014
    Edition 1
    • There are many books about big data and how to use the information in a marketing plan but most companies have these functions separated into silos and the strategies of bringing them all together rarely happen
    • In this book, the author uses his experience in corporate organization and his expertise in technology to show companies and specifically marketing groups how to bring them all together to create one cohesive plan and process to make the most of business
    • He uses cases from the few companies that have done this successfully and includes a detailed cases studies

    €46

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