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  • eBook:Data Mining for Managers

    Data Mining for Managers

    How to Use Data (Big and Small) to Solve Business Challenges
    R. Boire
    978-1-137-40619-4
    2014
    Edition 1
    • This book will help marketing executives, brand managers and IT professional understand what BIG DATA means and how to capture it in a way that is useful for marketing
    • It explains how the marketing function is undergoing fundamental changes
    • Makes clear how personalized advertising is delivered using online channels and where the marketers can identify the specific customer and tailor their messaging based on customer behavior, context and intention and then utilize it for their own success
    • The author is very active in the data mining, big data and marketing analytics community
    €110 €99
    10% OFF

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