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  • Business Opportunities from the Chinese Travel Revolution
    G. Bowerman
    978-1-137-39733-1
    2014
    Edition 1
    • Provides valuable, business-facing, insider knowledge of the Chinese domestic, inbound and outbound tourism sectors
    • The book features numerous case studies, based on airlines, a tourist board, hotel chain and international retailers, which explore in depth, the value ascribed to Chinese travellers and the strategies being employed to maximize business opportunity

    €50

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