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  • Inside India’s Resurgent Consumer Market
    D. Sinha
    978-1-137-36710-5
    2015
    Edition 1
    • Written by an expert who has substantial first hand experience, spanning two decades, in working with global brands to develop their business in India
    • This is a considered and expert piece full of user-friendly case histories and interviews
    • Critical of existing assumptions, it advances received business understanding to present fresh perspectives of what really is and is not possible in India
    • Substantial and considered, it replaces those more common in number titles available that offer an 'introduction to India', instead offering a combined approach to consumer analysis / emerging market strategy and first hand accounts

    €70

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