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United Nations Sustainable Development Goals (SDGs)
Top books for working towards the SDGs, hand-selected by Springer Nature editors
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How Emerging Market Brands Will Go GlobalNirmalya Kumar; Jan-Benedict E.M Steenkamp978-1-137-27662-92013 Edition 1- A unique approach to emerging brands, no other book approaches the topic of emerging brands and economies from this angle
- An outstanding list of brands and insider interviews: drawing on academic and practitioner research, and their consulting experience
- Kumar and Steenkamp illustrate their practical advice with case studies, examples and interviews from high-profile brands including Corana, Emirates, and Nandos
€90