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  • World-wise Marketing in the Age of Branding
    Jan-Benedict Steenkamp
    978-1-349-94994-6
    2017
    Edition 1
    • Equips executives with the tools for launching, strengthening and reviving global brands in a semi-globalized world
    • Draws on the author's world-class expertise and research in branding and global marketing over the last 25 years, alongside interviews with senior executives and the author's consulting work
    • Examines the key topic of Asia’s economic potential

    €110

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