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  • Horst Ellermann; Peter Kreutter; Wolfgang Messner
    978-1-137-60228-2
    2017
    Edition 1
    • Addresses the main challenge for executives across all industries: How to cope with ever more rapid and ongoing change
    • Matches unique viewpoints of academics, market researchers, and industry practitioners with the question: How do businesses stay relevant
    • Provides original research for academics and business practitioners in the fields of Strategy, Innovation, Entrepreneurship, Marketing, and Information Management

    €150

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