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  • A New Approach to the Analysis of Business, Markets and Industries
    Nigel Walton
    978-1-137-60077-6
    2017
    Edition 1
    • Presents a biological ecosystem model that draws analogies with modern information communication technology ecosystems, formulating new theories and concepts
    • Critiques existing theories that are based on classical Newtonian principles, and thus are outdated in today's world of the Internet and digital technology
    • Draws on material from both the natural sciences and business, including biology, geology, computer science and engineering, strategy and micro-economics
    €120 €108
    10% OFF

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