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  • Glyn Atwal; Douglas Bryson
    978-1-137-54715-6
    2017
    Edition 1
    • Adopts a pragmatic approach to guide luxury marketing professionals and students in understanding the transforming markets in China and India
    • Covers a wide range of themes which outline the dynamics of the luxury landscape in China and India, and includes specific cases within each country
    • Adapts universal trends to provide distinctive strategies for the unique markets within Asia

    €240

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