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United Nations Sustainable Development Goals (SDGs)
Top books for working towards the SDGs, hand-selected by Springer Nature editors
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Uncovering the Recipes of Branding Success in the World’s Largest Consumer MarketJiazhuo George Wang; Shuo Qin; Allison Wang978-981-99-6608-02023 Edition 1- Presents whole-picture view of branding in China’s consumer market
- Covers primary data with the most updated case information collected directly from the selected brands/companies
- Gives in-depth analysis and specific insight provided by well-recognized business analysts/writers
€160