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  • Uncertainty Avoidance, Rituals, and External Threats
    Xuehua Wang
    978-981-99-6183-2
    2023
    Edition 1
    • Develops new research ideas on the effects on UA, rituals, and external threats on consumer attitudes and
    • Illustrates with novel research models on the above relationships
    • Provides empirical evidence-based recommendations from experiments and surveys

    €200

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