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  • Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds
    Lin Huang; Biao Gao; Mengjia Gao
    978-981-99-4129-2
    2023
    Edition 1
    • Analyzes consumer behavior in the phygital reality market
    • Discusses smart media and meta-verse in the internet communication revolution and digital transformation
    • Explains the customer experience of omnichannel retailing in the phygital reality market

    €320

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