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  • Immersive Experiences from Theory to Practice
    Karen E. Sutherland; Richie Barker
    978-981-99-4001-1
    2023
    Edition 1
    • A contemporary exploration of transmedia storytelling theory from an international brand perspective
    • Includes findings from interviews with brand storytelling practitioners from a wide range of countries and sectors
    • Draws on analysis of primary and secondary research data to propose a Transmedia Brand Storytelling Model for Practice
    €80 €72
    10% OFF

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