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  • A Cross-Cultural Multimodal Study
    Ying Hua
    978-981-97-6188-3
    2024
    Edition 1
    • Approaches the discursive construction of corporate identities on social media from crosscultural multimodal perspective
    • Offers a holistic and systematic cross-cultural analysis of corporate identity construction on social media
    • Explores a key area of communication between Chinese and American airlines in the digital age

    €240

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