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  • Bridging Theory and Practice
    Alfonso Pellegrino
    978-981-97-3454-2
    2024
    Edition 1
    • Offers crucial insights into how digital transformation is reshaping consumer behavior and marketing strategies
    • Focuses on ethical practices, sustainability, and the psychological aspects of digital interaction
    • Serves as a guide for navigating the complexities of the modern marketing world
    €160 €144
    10% OFF

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