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  • A Category Blueprint
    Karen Nelson-Field
    978-981-97-0084-4
    2024
    Edition 1
    • Equips advertisers with insights into human attention and its impact on media
    • Focuses on the application of attention metrics and creating a sustainable audience measurement system
    • Provides actionable insights for the effective creation of content, and best practice approach to advertising strategies
    €70 €63
    10% OFF

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