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Proven Strategies for Consumer Goods from Scholar-PractitionersRudolf Tjandra; Amalia E. Maulana978-981-96-9701-42025 Edition 1- Utilizes field-tested frameworks from scholar-practitioners navigating Southeast Asia’s complex FMCG landscape
- Includes real-world insights that blends culture, leadership, & strategy for success in SE-Asia’s consumer markets
- Bridges academic theory with market-tested practice to guide brands through Indonesia’s evolving FMCG terrain
€74 €6710% OFF