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  • How Breakthrough Branding Uplifts Millions in Emerging Markets
    Pinaki Dasgupta; Arindam Banik
    978-981-96-1914-6
    2025
    Edition 1
    • Highlights the perspectives of rebellious entrepreneurs overcoming ground-level issues
    • Elaborates on breakthrough branding exercises that these entrepreneurs have been able to establish
    • Shows the formal and informal approaches toward branding and the development into full-scale process-oriented mechanisms

    €320

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