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  • Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption
    Varsha Jain; Githa S. Heggde; Russell Belk; George Spais
    978-981-95-6505-4
    2026
    Edition 1
    • Emphasises on implications of immersive technologies like AR, VR, and XR in marketing
    • Focuses on marketing in the digitalization age on B2B businesses and supply chain management
    • Explores of sustainable marketing practices in the digital era

    €320

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