Skip to main content

License single eBooks

Your results

Search and filter

Showing 1 - 1 of 1
0 eBooks €0

  • Nguyen Thi Van Anh; Robert McClelland; Nguyen Hoang Thuan
    978-981-95-5949-7
    2026
    Edition 1
    • Identifies key trends in customer switching behaviours and emerging technology trends in omnichannel retailing
    • Offers practical journey mapping to help managers better understand the customer experience during switching
    • Considers optimizing retailing channels to attract competitive research-shoppers and retain loyal research-shoppers

    €260

Is this helpful?

Survey

Survey to collect feedback on the helpfulness of this page.

Survey

Survey to collect feedback on the helpfulness of this page.