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  • Big Data, Digitalization, and Strategy; With Applications in R
    Alex Coad
    978-981-95-2433-4
    2025
    Edition 1
    • Designed for MBA students, this book explains how digitalization affects many areas of business structure and behaviour
    • Comprehensive overview of major topics related to data science in business contexts
    • Hands-on examples in R provide helpful resources for business managers learning basic concepts related to data analysis

    €419

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