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  • Case of Vietnam and Sri Lanka
    Charitha Harshani Perera; Rajkishore Nayak; Long Van Thang Nguyen
    978-981-19-5017-9
    2022
    Edition 1
    • Examines how social media marketing influences brand equity for services in emerging countries
    • Develops a theoretical framework drawing from signaling theory and social information processing theory
    • Considers practical applications of the frameworks developed particularly for emerging countries

    €180

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