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  • Customer-Centric Solutions to Help Your Firm Grow
    Ofer Mintz
    978-981-16-5868-6
    2021
    Edition 1
    • Presents the book's three themes built around a proposed innovative “anchor” framework
    • Includes a number of managerial and customer interviews as mini case studies
    • Reviews how firms pivoted their marketing strategies in previous pandemics such as SARS

    €70

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