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United Nations Sustainable Development Goals (SDGs)
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Akira Shimizu978-981-16-1127-82021 Edition 1- Presents a new, original, inclusive consumer decision-making model succeeding previous decision-making models, with tests of the utility of the new model
- Introduces a new type of leading-edge consumers and their important roles in the Internet era, and with implications for information sensitivities in creating segmentation
- Uses analyses originating in Japan, without drawing upon theories and attitudes from outside of Japan
€300