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  • A Study on Individual Information Disseminating Behavior on Social Networking Sites
    Juan Shi; Kin Keung Lai; Gang Chen
    978-981-15-7376-7
    2020
    Edition 1
    • Provides a holistic view of the underlying mechanisms of individual retweeting/sharing behavior on Twitter
    • Identifies dominating predictors that have an important impact on individual retweeting/sharing behavior on Twitter
    • Validates three factors that affect the impact of topical relevance on individual retweeting decisions, including individual characteristics, characteristics of tweets, and interpersonal relationships

    €180

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