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Individual Retweeting Behavior on Social Networking Sites

A Study on Individual Information Disseminating Behavior on Social Networking Sites

Juan Shi; Kin Keung Lai; Gang Chen

978-981-15-7376-7

2020
Edition 1
- Provides a holistic view of the underlying mechanisms of individual retweeting/sharing behavior on Twitter
- Identifies dominating predictors that have an important impact on individual retweeting/sharing behavior on Twitter
- Validates three factors that affect the impact of topical relevance on individual retweeting decisions, including individual characteristics, characteristics of tweets, and interpersonal relationships
€180 €162
10% OFF

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