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  • Creativity and Innovation in the Media and Cultural Industries
    Nissim Otmazgin; Eyal Ben-Ari
    978-981-15-3056-2
    2020
    Edition 1
    • Links organizational and social creativity in the media and cultural industries to the cultural dimensions of creativity
    • Presents innovative concepts and categories for understanding how cultural creativity is utilized for corporate success
    • Provides an original, empirically rich account of the above developments in a diversity of new case studies

    €180

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