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The Attention Economy and How Media Works

Simple Truths for Marketers

Karen Nelson-Field

978-981-15-1540-8

2020
Edition 1
- Guides decision-making for marketers in the noisy, data-rich, fast-paced world of advertising
- Highlights the elements of an effective advertising campaign for long-term brand growth in any digital media
- Talks about buying the best advertising impression, creating the best impression and who you should impress
- Offers an evidence-based deep dive into how attention works for advertising, and its relationship with sales
- Reminds all marketers that the AdTech industry is on the precipice of change and what they can control to survive that change
€80 €72
10% OFF

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