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  • Moving Images and Consumer Behavior
    Peter Bug
    978-981-13-9542-0
    2020
    Edition 1
    • Provides an essential overview of the growing phenomenon of moving images in fashion retail and apparel
    • Presents a data-oriented analysis of the state-of-the-art and outlines its future development
    • Explores the use of film and video from a consumer-influenced perspective
    €260 €234
    10% OFF

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