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  • Managerial Approaches, Techniques, and Applications
    Marianna Sigala; Roya Rahimi; Mike Thelwall
    978-981-13-6339-9
    2019
    Edition 1
    • Uses the tourism sector as a context for demonstrating the practical implications and applications of big data exploitation
    • Provides a process framework consolidating all the issues that firms and researchers must address for effectively implementing big data innovation
    • Consolidates knowledge from various disciplines about big data exploitation for innovation in tourism
    €320 €288
    10% OFF

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