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The Asian Perspectives and PracticesKrittinee Nuttavuthisit978-981-13-6142-52019 Edition 1- First book to explain the Asian perspectives and practices of qualitative consumer and marketing research
- Assists the readers plan and conduct qualitative consumer and marketing research in Asia
- Appeals to both academics and practitioners interested in the growing Asian market
- Supports development of distinctive marketing programs in Asia
€419 €37710% OFF