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  • Emerging Concepts and Applications
    Githa Heggde; G. Shainesh
    978-981-10-5323-8
    2018
    Edition 1
    • Discusses the conceptual issues involved in social media and integrates them with marketing
    • Highlights the nuances of digital consumer behaviour
    • Examines the usage of social media to enhance the creation and appropriation of value in external customer relations with the help of selected case studies

    €180

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