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Market Research

The Process, Data, and Methods Using Stata

Erik Mooi; Marko Sarstedt; Irma Mooi-Reci

978-981-10-5218-7

2018
Edition 1
- Allows readers to easily translate theory into practice, using tables that show exactly how to make statistical decisions and execute these in Stata
- Provides a comprehensive overview of Stata’s market research process
- Includes step-by-step tutorials and case studies that illustrate how to make sound statistical decisions, perform analyses in Stata, and interpret the results
- Includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression
- Allows the reader to master advanced statistical techniques in Stata without becoming entangled in mathematical technicalities
€419 €377
10% OFF

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