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Segmentation in Social Marketing

Process, Methods and Application

Timo Dietrich; Sharyn Rundle-Thiele; Krzysztof Kubacki

978-981-10-1835-0

2017
Edition 1
- Provides a single, comprehensive resource on the segmentation process in social marketing and innovative best-practice segmentation techniques
- Addresses key behaviour change areas including food waste, volunteering, alcohol, sexual health, flu prevention, healthy eating, and active school travel
- Case studies are provided throughout the book, offering practical examples of the methods discussed
- Includes supplementary material: sn.pub/extras
€260 €234
10% OFF

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