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  • Innovative Methods to Gain Consumer Insights
    Krzysztof Kubacki; Sharyn Rundle-Thiele
    978-981-10-1829-9
    2017
    Edition 1
    • Brings together in one scholarly resource a range of formative research methods for social marketers
    • Discusses in depth the considerations involved with each method
    • Includes short case studies offering practical examples of the methods discussed
    • Includes supplementary material: sn.pub/extras
    €240 €216
    10% OFF

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