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  • eBook:Managing Sustainable Business

    Managing Sustainable Business

    An Executive Education Case and Textbook
    Gilbert G. Lenssen; N. Craig Smith
    978-94-024-1144-7
    2019
    Edition 1
    • ess in Society provides a space on its website supporting this book with open access for course leaders
    • The case studies reflect the complexity, ambivalence and uncertainty of real managerial life 'in the trenches'
    • The cases are framed from the premise that no business can be sustainable without being profitable and delivering competitive returns on investment
    • They offer insights how sustainable profitability can be enhanced by integrating context issues into the business model
    • The texts give useful background information and framing written for managers. They are easy accessible without reducing the complexity of the issues at hand. References for further reading are provided for each part
    • The entire book can be used as a course book for an executive education module Per part, a few case studies can be selected. Each part is introduced by setting out the key concepts and challenges. The opening chapter 'Managing Sustainable Business in a Global Context' can be used as a preparatory
    • reading to the module
    • ABIS, The Academy of Busin

    €419

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