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  • Markets are People
    Jo M. Martins; Farhat Yusuf; David A. Swanson
    978-94-007-1855-5
    2012
    Edition 1
    • Offers a unique demographic perspectives on consumer behaviour
    • Offers concepts and practical methods of analysis of consumer behaviour
    • Focusses on household as a major centre of consumer spending
    • Provides insights into market segmentation due to age, gender and purchasing power
    • Shows the life cycle as an organising framework of consumer preferences
    €280 €252
    10% OFF

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