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  • The Art and Science Behind Successful Product Launches
    N. R. Srinivasa Raghavan; John A. Cafeo
    978-90-481-2860-0
    2009
    Edition 1
    • The first book of its kind giving a fair treatment to both quantitative and qualitative methodologies relevant to research in product development
    • Articles are the result of research pursued by top notch researchers and practitioners from around the world

    €280

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