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  • Xavier Greffe
    978-4-431-55969-6
    2017
    Edition 1
    • Explains the specificity of the artist–enterprise: a conflict between the time period of artistic creativity and the time period of economic sustainability
    • Shows the need for new business models for content activity
    • Provides illustrations with many examples, from Hokusai and Disney to Pokemon and Chanel, and has a worldwide vision

    €180

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