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  • Agent-Based Marketing Science
    Makoto Mizuno
    978-4-431-54874-4
    2025
    Edition 1
    • Is a rare monograph comprehensively dealing with social complexity science approaches for marketing and consumer behavior
    • Covers a wide range of marketing topics such as new product diffusion, brand choice, customer relationship, advertising and word-of-mouth
    • Offers an integrative framework for understanding complex phenomena of consumer behaviors caused by their bounded-rationality and social interaction

    €240

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