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B-to-B-Markenführung

Grundlagen - Konzepte - Best Practice

Carsten Baumgarth; Marco Schmidt; Salima S. Douven; Jörg Freiling; Jan Merkel; Frank Merkel; Tobias Donnevert; Christian Belz; Lars Binckebanck; Fritz Brandes; Hauke Wetzel; Christoph Burmann; Hans Bauer; Alexander Biesalski; Ralph Tunder; Christiane Springer; Anja Sohn; Holger Schmidt; c. Christian Rätsch; Ralf T. Kreutzer; Karsten Kilian; Stefanie Jensen; Uta Herbst; Moritz Havenstein; Carsten Baumgarth; Markus Voeth; René Will; Alexander Stendel; Veronika Classen; Henning Rabe; Diane Pfaff; Julia Launspach; Marco Petracca; Christian Knörle; Sybille Kircher; Sven Henkel; Undine von Diemar; Wolfgang Büchner; Christoph Herrmann; Günter Möller; Armin Reins; Sebastian Behre; Sabine Meissner

978-3-8349-8742-6

2010
Edition 1

€336 €302
10% OFF

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