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  • eBook: Das Diktat der Markenführung
    11 Thesen zur nachhaltigen Markenführung und -implementierung. Mit einem umfassenden Fallbeispiel der Loewe AG
    Frank Keuper; Jürgen Kindervater; Jürgen Dertinger; Andreas Heim
    978-3-8349-8265-0
    2009
    Edition 1
    €265 €239
    10% OFF

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