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Grundlagen des CRM

Strategie, Geschäftsprozesse und IT-Unterstützung

Hajo Hippner; Dirk Arndt; Beate Hubrich; Jörg Becker; Klaus D. Wilde; Jochen Binder; Silke Boenigk; Manfred Bruhn; Hermann Diller; Alexander Gary; Dominik Georgi; Oliver Götz; Matthias Gouthier; Lukas Grieser; Christian Gründling; Bernd Günter; Alexander Haas; Robert Hanke; Ursula Hansen; Sabrina Helm; Frank Hesse; Hajo Hippner; Beate Hubrich; Horst-Florian Jaeck; Ralf Knackstedt; Manfred Krafft; 'Wolfgang Leußer; Jörg Link; Melanie Merzenich; Moritz Mink; Jan Münster; René Rentzmann; Denise Rühl; Achim Sauer; Inga Schmidt; Marcus Schögel; Andreas Schöler; Marcus Siegl; Bernd Stauss; Jürgen Terpin; Klaus D. Wilde

978-3-8349-6618-6

2011
Edition 3
- Profitable und kundengerechte Gestaltung von Kundenbeziehungen
€514 €463
10% OFF

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