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  • Radical Customer Orientation as the Key to High-potential Innovations
    Ute Rademacher
    978-3-662-67697-4
    2023
    Edition 1
    • Using consumer psychology to design customer-oriented products in agile times
    • For analog and digital products, b2b customers and consumers
    • With field-tested tips, inspiring techniques, formulation examples and canvasses for your innovation workshop

    €30

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