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  • Decoding Customers’ Behavior and Preferences
    Diana Derval
    978-3-662-63795-1
    2022
    Edition 2
    • Includes latest findings and a new perspective on sensory marketing and behavioral science in this new edition
    • Reveals groundbreaking predictive techniques for product developers and marketing managers
    • Includes hands-on business cases and future insights from prominent brands and companies to watch

    €100

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