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The Process, Data, and Methods Using IBM SPSS StatisticsMarko Sarstedt; Erik Mooi978-3-662-56707-42019 Edition 3- Compact, hands-on, and step-by-step introduction to quantitative market research techniques
- Discusses the theory of important quantitative techniques and links directly to their use in SPSS
- Includes a wide range of educational elements, such as learning objectives, keywords, self-assessment tests, and case studies
- Links to additional material and videos via the Springer Multimedia App
€419 €37710% OFF