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  • The Process, Data, and Methods Using IBM SPSS Statistics
    Marko Sarstedt; Erik Mooi
    978-3-662-56707-4
    2019
    Edition 3
    • Compact, hands-on, and step-by-step introduction to quantitative market research techniques
    • Discusses the theory of important quantitative techniques and links directly to their use in SPSS
    • Includes a wide range of educational elements, such as learning objectives, keywords, self-assessment tests, and case studies
    • Links to additional material and videos via the Springer Multimedia App
    €419 €377
    10% OFF

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