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  • Concept, Strategy, and Tools
    V. Kumar; Werner Reinartz
    978-3-662-55381-7
    2018
    Edition 3
    • Comprehensive and state-of-the-art treatment of CRM strategy, concepts, and tools
    • Contains numerous cases and examples, thus making the material highly accessible and applicable
    • Request lecturer material: sn.pub/lecturer-material
    • Presents the latest developments in metrics, practices, and substantive domains (e.g. CRM in social media)

    €419

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