Skip to main content

License single eBooks

Your results

Search and filter

Showing 1 - 1 of 1
0 eBooks €0

  • How Strategic Brand Management Navigates Uncertainty, Cultural Shifts and Consumer Expectations in an Ever Transforming World
    Daniel Neye; Joachim Bongard
    978-3-658-49899-3
    2026
    Edition 1
    • How brands develop valid and resilient strategies in the long term
    • Presentation of various brand models regarding relevance, timeliness, and feasibility
    • Explanation of understandable best cases

    €150

Is this helpful?

Survey

Survey to collect feedback on the helpfulness of this page.

Survey

Survey to collect feedback on the helpfulness of this page.